Tough Conversations: How to Navigate Customers’ Apprehensions Toward Accessibility

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This webinar will offer guidelines to help family members approach the subject of accessibility retrofitting, how to navigate generational differences, and eliminate the stigma of accessibility details by showcasing features that do not sacrifice style. Drawing upon real world examples, the presenters will share tools to confidently navigate these difficult conversations and, ultimately, ensure customers are getting a bathroom that meets both their safety and lifestyle needs.

Viewers will learn how to:
• Identify possible client objections to accessibility and the misperceptions that can drive those concerns
• Navigate and address homeowners’ typical misgivings about accessible design, including perceptions about aesthetics and resale values
• Discover new and innovative products that meet bathroom safety needs, while still providing beauty and ambiance